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UFC champion Israel Adesanya praises "genius" Andrew Tate despite controversy

UFC champion Israel Adesanya and Andrew Tate are former kick-boxing world champions, however the controversial social media star opted to make his identify exterior of the ring

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Marvin Vettori on Israel Adesanya’s UFC title reign

Israel Adesanya has branded controversial former kick-boxer Andrew Tate’s advertising plan as “genius” after being inundated along with his movies on social media.

Adesanya and Tate are former kick-boxing world champions, though they competed in several circuits earlier than discovering fame by totally different routes. The Nigerian opted to maneuver to MMA, the place he has turn out to be one of many largest stars within the sport, whereas his American counterpart selected to search out fame by TikTok, Twitter and Instagram.

They’ve each turn out to be millionaires – a rarity for individuals who pursue kick-boxing. And whereas Adesanya has extra of a sensibility in the direction of Jordan Peterson’s much less abrasive type, he admits that he was impressed by Tate’s internet online affiliate marketing scheme, which noticed members of his ‘Hustler’s College’ programme share clips of his rhetoric throughout TikTok with out him ever making an account.

“I did not know him when he was kick-boxing,” Adesanya informed Mirror Preventing forward of his subsequent world title defence in opposition to Alex Pereira at UFC 281 on Saturday evening. “However there was a time perhaps a number of months in the past, earlier than he acquired ‘cancelled’ – you may’t cancel anybody – when he simply began to pop up on my Instagram and my Youtube and I used to be like, ‘Who the f*** is that this man?’

“Then I used to be listening to guys like Andrew Schulz discuss in regards to the good system he did. I am paraphrasing, however he paid folks to publish or make pages about him and simply flood the web. If he created that advertising technique, that is a genius strategy to get [out there] as a result of he was on all people’s web page. I by no means actually adopted his profession as a kick-boxer, I do not know what he is doing now.”

Tate, who himself had a really temporary profession on the regional MMA circuit within the UK throughout the late 2000s and early 2010s, has spent the previous couple of weeks cosying up with plenty of high MMA fighters. Throughout a latest journey to Dubai, Tate was noticed coaching and spending time with UFC champions Leon Edwards and Aljimain Sterling, in addition to high bantamweight Sean O’Malley.

Israel Adesanya prefers Jordan Peterson to Andrew Tate


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“I noticed folks had been going at Funkmaster [Sterling] for that,” Adesanya added. “I used to be like ‘the f***? You may’t hang around with somebody?’ If he exhibits me respect I am going to present him respect. I’ve by no means met him, I’ve nothing with him. A few of his message I can perceive folks did not like, however I’ve heard a few of it.

“I like Jordan Peterson, he will get the identical message throughout with out the bravado. I like bravado, I just like the type however I really feel Jordan Peterson will get it throughout otherwise to Andrew Tate.”

Adesanya’s kick-boxing profession has been a key level of dialogue round this weekend’s struggle, having fought and misplaced to Pereira twice earlier than transferring to MMA. There was controversy over their first choice, however Pereira made no mistake when he brutally knocked out his rival of their rematch.

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