Monday, October 3, 2022

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UFC And VeChain Announce Historic Global Marketing Partnership

VeChain will grow to be UFC’s first-ever Official Layer 1 Blockchain Companion, offering the blockchain Basis with an unprecedented degree of integration into key UFC belongings, starting from reside occasions, together with broadcast options and in-arena promotion, to unique content material distributed by means of UFC’s fashionable digital and social channels. By UFC’s far-reaching world footprint, VeChain could have significant model visibility inside an estimated 900 million TV households in 175 international locations that obtain UFC’s broadcasts.

“It’s a historic second when VeChain, the Layer 1 public Blockchain with essentially the most enterprise adoption, joins forces with the quickest rising sport to boost consciousness that blockchain expertise is vital in serving to ship main world goals, equivalent to sustainability,” mentioned Sunny Lu, co-Founder and CEO of VeChain.  “That is just the start of a multi-year relationship with UFC, and we actually stay up for altering the world collectively.”

“VeChain is a globally acknowledged chief in blockchain expertise, and we couldn’t be happier to welcome them as an Official Advertising and marketing Companion of UFC,” mentioned Paul Asencio, UFC Senior Vice President of International Partnerships. “VeChain’s experience in utilizing real-world blockchain functions to assist the private and non-private sector obtain their carbon-neutral targets is an effort we’re proud to help.  We’re trying ahead to working with VeChain to leverage UFC’s worldwide reputation to advertise a optimistic message that blockchain expertise can be utilized to guard the environment for future generations.”

VeChain is a pioneer of real-world blockchain functions, with worldwide workplaces in Luxembourg, Japan, China, Singapore, France, Italy, Eire, San Marino, and the USA. Robust unbiased developmental capabilities mixed with the skilled compliance steering of strategic companions PwC and DNV has seen VeChain set up partnerships with many main enterprises, together with Walmart, Bayer, BMW Group, BYD Auto, LVMH and extra.

The VeChainThor public blockchain is exclusive in that its applied sciences have been adopted commercially at enterprise and authorities ranges throughout varied industries. Their expertise has the facility to radically rework the worldwide economic system by significantly enhancing knowledge transparency and safety whereas facilitating unprecedented collaboration utilizing ‘trustless’ knowledge enabled by blockchain. As well as, VeChainThor is mainstreaming functions throughout industries starting from sustainability, carbon administration, provide chain & logistics, medication, vitality and others.

BRANDED INTEGRATIONS AND ENTITLEMENTS

As UFC’s first-ever Official Layer 1 Blockchain Companion, VeChain will obtain one of many deepest integrations inside premier UFC belongings of any sponsor in UFC historical past.  First, VeChain will personal UFC’s official fighter rankings titleship, UFC Rankings Powered by VeChain. This distinctive and new integration provides VeChain unimaginable visibility throughout reside broadcasts of UFC’s largest events– its Pay-Per-Views– in addition to UFC digital and social channels.  The combination additionally gives VeChain with a robust affiliation with one of the vital vital elements of UFC matchmaking—the fighter rankings.

VeChain’s prominence at UFC’s reside occasions will probably be bolstered with two extra high- visibility activations.  VeChain could have a branded presence inside UFC’s world-famous Octagon® in any respect 42 UFC occasions yearly and the 10-event Dana White’s Contender Collection.  VeChain will even be promoted in-venue in any respect UFC occasions, highlighted by frequent, dynamic branding on UFC Struggle Deck, the brand new pioneering LED decking shows which might be positioned across the Octagon and improve the spectacle of UFC occasions by incorporating thrilling lighting results, graphics, animation, video, and extra.

As well as, UFC and VeChain will collaborate on a wide range of customized and unique content material that includes UFC expertise and athletes that will probably be distributed throughout UFC’s fashionable social media channels and digital platforms, reaching practically 200 million followers worldwide.

Amongst different branded activations, UFC will even present VeChain with distinctive entry to UFC’s state-of-the-art services, such because the Efficiency Institute and APEX, to develop once-in-a-lifetime company actions and occasions, and UFC and VeChain will companion to create VIP sweepstakes promotions for followers to attend UFC’s largest occasions.

UFC athletes will even profit, because the settlement gives for an annual Model Ambassador fund that may supply important paid advertising alternatives to collaborating UFC athletes.

VeChain-branded belongings will debut this Saturday, June 11, throughout UFC® 275: TEIXEIRA vs PROCHAZKA on the Singapore Indoor Stadium.  The occasion marks the primary numbered UFC Pay-Per-View to be held in Southeast Asia and likewise options the area’s first UFC championship bouts, as UFC world gentle heavyweight champion Glover Teixeira takes on No. 2 Jiri Prochazka, and UFC world ladies’s flyweight champion Valentina Shevchenko faces No. 5 Taila Santos.



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