UFC, the world’s premier combined martial arts group, and IRL (“in actual life”), the main group messaging social community app geared toward bringing individuals collectively by authentically shared on-line and offline experiences, immediately introduced a first-of-its-kind, international partnership that unites each athletes and followers by stay group messaging main as much as and through UFC’s greatest occasions.
IRL will grow to be UFC’s Official Group Messaging and Fan Chat Platform with options together with a “Be a part of The Dialog” marketing campaign and the utilization of UFC’s “Social Tagboard.” The “Be a part of the Dialog” marketing campaign will benefit from IRL’s dynamic platform to facilitate stay, genuine conversations between UFC athletes and followers round UFC’s Pay-Per-View occasions. On Sept. 10, the primary stay athlete chat will kick off with Brandon “The Murderer Child” Moreno, who made historical past in 2020 by changing into the primary Mexican-born UFC Flyweight Champion. The initiative will encourage the enjoyable instruments IRL is thought for, like giving customers the flexibility to create distinctive prompts, polls, and even customizable memes by an auto-generator referred to as MeMix, to additional allow significant conversations on shared pursuits in a matter of seconds. As well as, IRL will make the most of UFC’s “Social Tagboard,” highlighting real-time commentary and stay polls from followers on IRL throughout choose occasions.
UFC may also present IRL with quite a lot of integrations into key UFC property, starting from stay occasions and broadcast options, to unique content material distributed by UFC’s widespread digital and social channels. IRL may have a branded presence inside UFC’s world-famous Octagon® at choose Pay-Per-View occasions and can grow to be the Presenting Associate of UFC Stay on TikTok, which options stay interviews with UFC expertise and athletes, personalities, and different particular visitors throughout occasions.
From the printed’s opening billboard, to the Octagon, IRL may have important visibility in entrance of UFC’s international fan base of greater than 690 million individuals and over 185 million social media followers, together with the 900 million TV households in 170+ nations with entry to UFC’s broadcast.